Get That Electric Feeling: Why This Campaign Matters, What Comes Next.

The UK government’s new “Get that electric feeling” campaign sends a clear signal: NOW is the time to go electric.

Backed by the Electric Car Grant, the campaign highlights how drivers can save up to £3,750 on the cost of a new EV and around £1,400 a year on running costs. It also points to a rapidly expanding public charging network, with over 87,000 charge points already in place and 100,000 more local chargers planned in the coming years.

For many people, this will be the first time they have seen the financial and practical benefits of EVs laid out so clearly in mainstream channels like TV, radio and out‑of‑home. That in itself is an important step.

At Gigawatt, we see this campaign as a positive moment for both drivers and businesses. But we also know that the real work begins after the advert ends.

A Step Forward for EV Understanding

For a long time, conversations around EVs have been shaped by myths, conflicting information and a sense that “it’s still a bit early”.

By putting simple, tangible numbers front and centre, the “Get that electric feeling” campaign helps to:

• Cut through the noise with clear cost and savings figures

• Show that EVs are not just cleaner, but can be genuinely cost‑effective for many drivers

• Reassure people that public charging is already widespread and getting better every month

  
  

This matters, because mindset is a major barrier. When drivers and decision‑makers see EVs as a realistic option for their next vehicle, rather than something they will “look at in a few years”, behaviour starts to shift.

We’re already seeing that shift reflected in the numbers. More than 50,000 drivers have used the Electric Car Grant to buy an EV, and around 1 in 4 new cars sold in recent months are now electric.

A Glimpse of the Future: What Scandinavia Tells Us

If we want to understand where the UK could be heading, it helps to look at countries that are a few steps further down the road.

Across Scandinavia, electric car sales continue to climb. In Norway, EVs are now well beyond the tipping point, with over 95% of all new passenger car registrations fully electric and a share of 97.2% in July alone. Other Scandinavian countries are moving in the same direction:

• Denmark: EV share of new registrations reached 67.2% in July, up from just under 51% a year earlier

• Finland: EV share rose to 36.3%, from 25.8% the year before

• Sweden: EV share reached 35.6%, up from just under 34%

These figures show what happens when:

• long‑term policy support is consistent

• public understanding of EVs matures

• and charging infrastructure keeps pace with demand

  
  

In Norway, all models in the top‑ten list are fully electric, while in Denmark, Sweden and Finland, combustion and hybrid cars still feature among the most popular models. That contrast highlights two things:

1. Just how far an EV market can develop once confidence is established.

2. How quickly other countries can move when the right conditions are in place.

   
   

With the UK government now putting national campaigns and grants behind EV adoption, it’s reasonable to expect our own market to start looking more like Scandinavia’s over the coming years, with electric moving from “early adopter” to “standard choice” for new vehicles.

And as those sales grow, the pressure on our charging infrastructure will follow the same curve.

More EVs = More Pressure on Infrastructure

Greater awareness and demand are exactly what the transition needs. But they also bring a practical challenge:

The more EVs we put on the road, the greater the pressure on our charging infrastructure.

For individual drivers, the campaign’s message is simple: EVs can save money and are easier to live with than many people expect.

For fleets, workplaces, landlords and destinations, the questions are more complex:

• Where do chargers need to be located to support everyday operations and customer journeys?

• How will increased demand for charging affect existing power capacity on sites?

• What mix of slow, fast and rapid charging makes sense in each context?

• Who will own, operate and maintain the infrastructure over time?

These are the questions we hear every day from organisations who are inspired by the campaign’s message, but need to turn that inspiration into a workable plan.

From Campaign Headlines to Day‑to‑Day Reality

National campaigns do a valuable job of raising awareness and confidence. But they can only take us so far.

Behind every “electric feeling” moment, there needs to be:

• Thoughtful design – understanding how people move, park and work, then matching charger locations and speeds to real behaviour

• Robust power planning – making sure sites can support existing operations and new charging demand without unpleasant surprises

• Reliable installation and maintenance – so chargers are available when people need them and remain an asset, not a frustration

  
  

In other words:

• Big national campaigns raise awareness.

• A well‑designed charging strategy turns that awareness into something that actually works day to day.

  
  

That’s where businesses like Gigawatt come in.

How Gigawatt Can Help

As demand for EVs grows, we expect to see a significant increase in projects across depots, workplaces, public destinations and residential developments.

At Gigawatt, we’re ready to take on that work.

Our focus is on helping organisations move from “we know we need EV charging” to “we have a clear, deliverable plan”. That typically means supporting with:

• Site assessments and strategy – understanding your operations, drivers and locations

• System design and power planning – making sure your infrastructure is future‑proof and scalable

• Installation and commissioning – delivering reliable, compliant charging solutions on the ground

• Ongoing optimisation and support – keeping systems running smoothly and adapting as usage grows

  
  

The “Get that electric feeling” campaign is a welcome boost for the EV transition. It brings more people into the conversation, and it encourages more organisations to start taking their next steps.

When that interest turns into real projects and real chargers in the ground, Gigawatt is here to help make sure the experience lives up to the promise of the campaign.

Conclusion: Turning Momentum into Meaningful Progress

The “Get that electric feeling” campaign is a clear sign that the UK is serious about accelerating the move to electric vehicles. Combined with the experience of Scandinavian markets, it gives us a glimpse of what a more mature EV landscape could look like: electric as the default choice, not the exception.

But campaigns and sales figures are only part of the story. To turn this momentum into meaningful, long‑term progress, the UK needs charging infrastructure that grows in step with demand, at depots, workplaces, destinations and homes.

That’s where Gigawatt is focused. By helping organisations plan, design, install and operate reliable charging solutions, we’re working to make sure that as more people “get that electric feeling”, the infrastructure is ready to support them, today and in the years ahead.